For the 2018 open enrollment season I worked with Output and Oscar health on an identity rebrand and website rebuild, as well as all forms of communication which included out-of-home, and video content.
Website
DESIGN
Our talented design and illustration team did a full redesign of the consumer flow which included page layout and an a new illustration language.
TECH
This project presented many technical and UX challenges. Health insurance is regulated at the state level because of this we need to create a unique backend which would display the correct information and set the user down the correct funnel based on which state they are from.
Handling users PPI made security the priority throughout the process extra diligence was needed to insure the passing of data was lock tight.
Communication
In addition to assisting in the product design we were responsible for all consumer communication to drive member sign up during open enrollment
