I had the privilege of joining the AI studio Addition to help produce the Google Shopping 2025 holiday campaign. For this project, a custom AI pipeline was created to combine inputs from Maps, Search trends, and individual billboard coordinates to generate creative that matched its exact location, demonstrating that Google Shopping has a holiday deal for everyone as a custom ad was generated for every block in New York City.

Collaboration between Addition's engineering and Creative teams allowed us to collectively tune our pipeline to produce output that was in line with the Addition Art Direction and Google's brand guidelines.

Integrating AI with Traditional CG Pipelines

A selection of featured products received a 3D treatment in Times Square, NYC. Background graphics were generated using Gemini and subsequently animated with Flow to create a complete visual experience.